Millennials – The New Generation

Defined as anyone born from 1980-2000, the millennial generation is the largest in US history, and the bulk of us are entering our prime working and purchasing years. But while the older folks in this generation (ie: anyone born in the ’80s) still carry some resemblance of previous generations, the youngest of this group vastly differ in their life goals and purchase behaviors. Goldman Sachs recently completed a large scale survey to pinpoint the differences of this group, focusing on what they want and don’t want, as well as when they expect to hit major life milestones like marriage, buying a home, and having kids. There’s a lot of information in there, but it’s all a very good read! So if you’re marketing to this generation, or even if you’re part of this generation and just want to see if you identify with the rest of us – check out the entire set of results.

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